Tiny Budget, Big Brand Moment

Use this guide to adapt a big-brand concept into something you can execute on a small scale—like a social post, short video, or campaign. Capture the emotion, voice, and impact without needing a massive budget.

What brand moment do you want to create?

What emotion or reaction should your audience have? (e.g., inspired, amused, seen, energized)

What format will you use?

Choose one: Instagram reel, carousel post, behind-the-scenes story, short video, single graphic, etc.

What is your brand voice and tone for this post?

Pick a voice style: playful, bold, cheeky, sincere, empowering, professional, etc.

What's the core message or hook?

Write one attention-grabbing sentence you could build a post around.

Write a caption that matches the vibe

In 30 words or fewer, write a social post caption that captures your message and tone.

VISUAL IDEA

It's always a challenge to try and hold it together... we just have too much fun. Silvi and Emily enjoy some co-working time at CapeSpace.

Describe your visual direction: bold text over photo? Split-screen video? Casual selfie? Humor or polish?

Call to Action (CTA)

What should your audience do after seeing it? (Like, comment, share, sign up, DM you, etc.)

NOW WHAT?

What's one small step you can take this week to make this concept real?