Reason #1: You need a solution now.
There are many reasons you need marketing help. You might be hiring for a new position but putting your marketing on hold in the interim is not an option. Perhaps your staff is stretched too thin. Or, you’re growing and need to scale your team. Maybe you have employees who can do the work but no longer have time, as other responsibilities take priority.
These are all great reasons to consider outsourcing. An outsourced agency (a good one, anyway), will be able to ramp up your marketing much faster than it would take to hire and train a new employee.
Reason #2: Expertise and bandwidth
The good news is that your organization has many excellent programs, services, and information to share. The not-so-good news: You’re unsure which channels, methods, or times are best to share your message. By outsourcing your marketing function, you could access an entire marketing team specializing in content development, brand development, websites, email marketing, social media management, and more. They will know the tools that work best for your organization. Marketing professionals come to the table with proven expertise.
By outsourcing your marketing function, you could access an entire marketing team specializing in content development, brand development, websites, email marketing, social media management, and more.
Reason #3: It’s cost-effective.
Outsourcing your marketing can be more cost-effective than recruiting and employing a new staff member. While the per-hour rate will likely be higher than the hourly or salaried rate for a new staff member, the amount you budget per month is often enough to cover outsourced services because they can leverage their experience to do the job in less time. In addition, if you hire a contractor, you are not required under law to offer the same benefits you provide to your employees. This saves you on payroll taxes, vacation time and other paid benefits, like sick time or health insurance.
Reason #4: A fresh perspective
The purpose of marketing is to promote your business. So, as you present your organization to the world, doesn’t it make sense to enlist the help of professionals who do this for a living? Marketing people do this daily, every day, and their insights can help shape an informed, customized strategy that will give you results.
Reason #5: Adaptability and flexibility
Maybe you don’t need a full-time marketer. Or perhaps you think you do, but you’re not sure. Or maybe what you need now is not what you think you will need next year. Expanding or downsizing an in-house marketing team takes time and is expensive. Outsourcing your marketing needs allows you to adjust the contract (a 6-month minimum is standard) as your situation changes.
Two Crows Creative is the outsourced marketing agency for several regional nonprofits including Housing Assistance, WE CAN, MassHire and the Cape Cod Climate Change Collaborative. If you want to learn more about outsourcing your marketing, please get in touch!
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