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Workshop Resource: Build Your Brand Kit in Canva

  • Writer: Two Crows Creative
    Two Crows Creative
  • 3 days ago
  • 2 min read

Updated: 2 days ago


Step 1: Accessing the Brand Kit

  • Log into canva.com

  • In the left sidebar, click "Brand Hub" or go directly to "Brand Kit"

  • Canva Pro users can create multiple brand kits; Free users can build a single kit (or a visual reference board)


Step 2: Add Your Visual Identity

  • LOGOS - Upload all versions of your logo: full color, black/white, stacked, icon-only - Label them clearly so they’re easy to use later

  • COLOR PALETTE - Add 3–5 core brand colors using HEX codes (e.g., #1A2B3C) - Optional: Give them names ("Ocean Blue," "Sunset Coral")

PRO TIP

If you need help determining your HEX codes, at Kelly Nonprofit Marketing Nerds has a good tutorial for doing this right in Canva!


  • TYPOGRAPHY - Select your brand fonts for: - Headings - Subheadings - Body Text - Stick to 2–3 fonts max for cohesion - Canva Pro users can upload custom fonts

  • IMAGERY STYLE (Optional) - Upload 3–5 photos, illustrations, or textures that match your brand vibe -Consider tone, lighting, composition, and diversity


brand kits


Step 3: Add Your BRAND VOICE

  • Click "Add your brand voice". In the text box, describe your brand's unique personality and communication style, staying within the 500-character limit, and then save the changes. 

  • This becomes your tone-of-voice cheat sheet—for yourself and anyone you collaborate with.

  • For example:

    • Voice Keywords: e.g., warm, bold, friendly, confident

    • Sample Tagline or Statement: e.g., "We empower women to build bold brands."

    • Writing Style Notes:  e.g., Use contractions, Keep sentences short, Avoid industry jargon, Use emojis? (yes/no)

    • Sample Phrases to Use: You’ve got this. Let’s make it happen.

    • Sample Phrases to Avoid: Solutions, Leverage, Impact (my personal nemesis!)

    • Voice Examples: (1 professional caption, 1 playful caption)



canva brand styles
Step 4: Apply Your Kit in Designs

  • When designing in Canva, go to "Styles" to instantly apply your brand fonts and colors

  • Create template folders for social posts, flyers, email banners, etc.

  • Encourage consistent usage with your team


PRO TIPS


  • Bookmark your Brand Kit page for easy access

  • Name it clearly: e.g., "[Your Business Name] Brand Kit 2025" Revisit and refine as your brand evolves

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