Does Canva Pro include a brand kit?

Yes. Canva Pro users can create multiple brand kits, and they can also upload custom fonts.

What is the purpose of a brand kit in Canva?

A brand kit keeps your logos, colors, fonts, imagery style, and brand voice in one place so you can apply consistent styling quickly across designs and team members can use the same assets.

Can you create a brand kit in Canva for free?

Yes. Free users can build a single kit (or use a visual reference board), while Canva Pro users can create multiple brand kits.

How do I create my own brand kit in Canva?

Log into canva.com, then click “Brand Hub” in the left sidebar or go directly to “Brand Kit.” Add your logos, a 3–5 color palette using HEX codes, 2–3 fonts for headings/subheadings/body text, optional imagery style references, and your brand voice notes.

Do you need Canva Pro to make a brand kit?

No. Free users can build a single kit (or a visual reference board), while Canva Pro users can create multiple brand kits and upload custom fonts.

What all should be in a brand kit?

Include logo files (in multiple versions), a core color palette (3–5 HEX-coded colors), typography (headings, subheadings, body text—2–3 fonts max), optional imagery style references, and a brand voice section with keywords, writing notes, and sample phrases to use and avoid.

How to do a brand kit on Canva?

Go to Brand Hub/Brand Kit, then upload your logo versions, add 3–5 brand colors using HEX codes, choose your fonts for headings/subheadings/body text (2–3 max), optionally add imagery style references, and fill in “Add your brand voice” within the 500-character limit.

How does Canva brand kit work?

You save your brand assets in Brand Kit, then in the Canva editor you can use “Styles” to instantly apply your brand fonts and colors. You can also create template folders for common assets and encourage consistent usage with your team.

Workshop Resource: Build Your Brand Kit in Canva

Oct 20, 2025
2 min read

Updated: 6 days ago

Step 1: Accessing the Brand Kit

Log in to canva.com
In the left sidebar, click "Brand Hub" or go directly to "Brand Kit."
Canva Pro users can create multiple brand kits; Free users can build a single kit (or a visual reference board)

Step 2: Add Your Visual Identity

LOGOS - Upload all versions of your logo: full color, black/white, stacked, icon-only - Label them clearly so they’re easy to use later
COLOR PALETTE - Add 3–5 core brand colors using HEX codes (e.g., #1A2B3C) - Optional: Give them names ("Ocean Blue," "Sunset Coral")

PRO TIP

If you need help determining your HEX codes, Kelly Nonprofit Marketing Nerds has a good tutorial for doing this right in Canva!

TYPOGRAPHY - Select your brand fonts for: Headings, Subheadings, Body Text. Stick to 2–3 fonts max for cohesion. Canva Pro users can upload custom fonts
IMAGERY STYLE (Optional) - Upload 3–5 photos, illustrations, or textures that match your brand vibe -Consider tone, lighting, composition, and diversity

Step 3: Add Your BRAND VOICE

Click "Add your brand voice". In the text box, describe your brand's unique personality and communication style, staying within the 500-character limit, and then save the changes.
This becomes your tone-of-voice cheat sheet for yourself and anyone you collaborate with.
For example:
- Voice Keywords: e.g., warm, bold, friendly, confident
- Sample Tagline or Statement: e.g., "We empower women to build bold brands."
- Writing Style Notes: e.g., Use contractions, Keep sentences short, Avoid industry jargon, Use emojis? (yes/no)
- Sample Phrases to Use: You’ve got this. Let’s make it happen.
- Sample Phrases to Avoid: Solutions, Leverage, Impact (my personal nemesis!)
- Voice Examples: (1 professional caption, 1 playful caption)

Step 4: Apply Your Kit in Designs

When designing in Canva, go to "Styles" to instantly apply your brand fonts and colors
Create template folders for social posts, flyers, email banners, etc.
Encourage consistent usage with your team