Mission
Calmer Choice is dedicated to ensuring the mental and emotional wellbeing of children and those who support them through the practice of mindfulness. Their evidence-based education and training programs strengthen the capacities needed for people of all ages to feel grounded, resourced, and capable of leading lives of kindness and compassion.
How Long We’ve BEEN TogetheR
We began partnering with Calmer Choice in 2019. Our collaboration began with consulting on a fundraising event which we helped to brand as “Collected + Connected”. We worked with the Calmer Choice team to plan the event, including the development of sponsorship packages, auction items and marketing materials.
SCOPE OF SERVICES
Strategic planning, branding, annual report design, fundraising appeals, rack cards, appeals, social media templates, event planning, and fundraising support.
FAVORITE PROJECT
One of our most memorable projects with Calmer Choice was planning Fiona’s farewell - celebrating the retirement of their beloved Executive Director, Fiona Jensen. Her retirement presented the opportunity for both a heartfelt farewell and a fundraising initiative, all tied together with a rebrand.
The project kicked off with the development of a strategic series of creative outputs, including that year’s annual report, rack cards, spring appeal, and social media templates. The crowning moment was the Farewell Party Fundraiser centered around the theme, “All We Need is Love.”
What made this project so special was the personal touches we were able to infuse throughout the planning. We brainstormed with the Calmer Choice team, incorporating details that were meaningful to Fiona. For instance, knowing Fiona’s love for Crocs footwear, we designed the fund-a-need paddle in the shape of a Croc. The event also featured a scrapbooking station where guests could create something special for Fiona, adding a personalized element to the celebration. Even the dessert was a nod to one Fiona’s favorites—delicious hand pies.
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