What is the main message of this April newsletter?

The main message is that spring is a good time to revisit what has been running on autopilot and make smart, strategic shifts that improve how an organization tells its story and serves its audience.

What kinds of things should organizations reassess in the spring?

Organizations should reassess websites, volunteer programs, and grant messaging to see whether they still reflect the work being done and whether they could be more effective.

Does this article recommend major changes?

No. The article emphasizes that meaningful improvement usually comes from small, thoughtful adjustments rather than large-scale overhauls.

Why is April a good time to make updates?

April often brings a fresh perspective, making it easier to notice what is no longer working and what could be improved with a new lens.

How can a nonprofit improve its website?

A nonprofit can improve its website by making sure it reflects the current work, tells a stronger story, and supports the organization’s goals more effectively.

How can volunteer programs be improved?

Volunteer programs can be improved by moving beyond simple thank-yous and creating a more thoughtful, engaging experience that better recognizes volunteer contributions.

How can grants do more heavy lifting?

Grants can be more effective when they are framed more strategically so they better support the organization’s story, needs, and long-term goals.

What is Two Crows Creative sharing this spring?

This spring update shares seasonal momentum at Two Crows and highlights a mix of new and returning clients. It reflects the shift from winter planning to spring energy and growth.

What kinds of clients does Two Crows Creative work with?

Two Crows Creative is working with both longtime partners and new clients this spring. Each client brings a unique story, and the team is grateful for the trust placed in them to help share it.

Who wrote this newsletter?

This newsletter is signed by Tracy K. O'Neill, Founder and CEO of Two Crows Creative.

April News: Storytelling this Spring

7 days ago
1 min read

Shiny Objects, APRIL 2026

From the perch

Do you feel like we do? Is there something about April that makes you want to shake things up a bit?

Maybe it’s the light sticking around longer. Maybe it’s the windows finally opening (at least on some days). Or maybe it’s just that quiet nudge that says, “Hey… is this still working the way it should?” We’ve been having a lot of those conversations lately.

We’re seeing organizations take a fresh look at things that have been sitting on autopilot. Websites that haven’t quite kept up with the work. Volunteer programs that deserve more than a quick thank you. Grants that could be doing more heavy lifting if framed just a little differently.

Not massive overhauls. Just smart shifts.

Because most of the time, it’s not about doing more. It’s about seeing what you already have through a slightly different lens. That’s the kind of work we love. The subtle adjustments that unlock something bigger and get to the heart of the story you’re sharing.

Warmly,