A rebrand is incredibly nuanced. You want to keep the essence of what you have built, with enough newness to create possibility and excitement.
When I set out to rebrand my marketing company, it felt like the sky was the limit. After all, my business name was literally just my name for more than a decade. So where do we go from here?
Here's the story. I started by thinking about what inspires me, and I immediately thought of dance. Then came the possible dance-related names
The Harvard Gazette recently published an article showing yet another connection between humans and crows - we both use tools to help us solve problems and we both gain great satisfaction from doing so. While Two Crows' problems are not generally nut, bug or berry related, we do rely on certain tools to help us create the marketing materials we use daily.
The Gazette's article sparked something within our team and we thought, why not share the tools that help us in our dail
Silvina (Silvi for short) Johnson was born in Buenos Aires, Argentina and raised in Orange County, CA – waaay before “The OC” was a thing =/. Marketing instinct aside, you have to love Silvi for her hobbies alone, which include traveling, eating and making ridiculously oversized costumes for her family for Halloween. Some of her all-time favorite costume creations include a cupcake, a robot and 2018’s latest addition: a tube sock! Silvi has delved into a few different industr
As a small business serving other small (and a few big) businesses, time has been a great teacher. And probably the best lesson we've learned is that marketing doesn't have to be hard. We have worked with many wonderful clients over the years, and the marketing services we've offered have been as diverse as our clients. Our engagement might start with a project: smoothing out a presentation, writing a press release, giving a website a complete overhaul. But in more cases th
If you have any experience with crows, you know just how friendly and giving they can be. Ok, maybe not so much...but, really! In this article by The Dodo, one woman shares her experience befriending these winged and often misunderstood sweeties.
It's a fact - crows leave little gifts for people who have done them right. So we want to offer you something that could potentially help your business. Now, we're not planning to bring you discarded pieces of foil or broken bits o
Social media is a necessary tool for success in modern business – you know it, we know it, the world knows it. But let’s face it – being a small business owner means engaging in a constant juggling act. Adding one more ball in the air (in this case, social media) can feel overwhelming. It's no wonder many business owners let that ball fall to the bottom of the to do list. By now you know that #socialmedia is something you should be doing to grow your business and your brand.