A rebrand is incredibly nuanced. You want to keep the essence of what you have built, with enough newness to create possibility and excitement. When I set out to rebrand my marketing company, it felt like the sky was the limit. After all, my business name was just my name  for more than a decade. So, where do we go from here? Here's the story. I started by thinking about what inspires me, and I immediately thought of dance. Then came the possible dance-related names: Tempo Cr