A rebrand is incredibly nuanced. You want to keep the essence of what you have built, with enough newness to create possibility and excitement.
When I set out to rebrand my marketing company, it felt like the sky was the limit. After all, my business name was literally just my name for more than a decade. So where do we go from here?
Here's the story. I started by thinking about what inspires me, and I immediately thought of dance. Then came the possible dance-related names
The Harvard Gazette recently published an article showing yet another connection between humans and crows - we both use tools to help us solve problems and we both gain great satisfaction from doing so. While Two Crows' problems are not generally nut, bug or berry related, we do rely on certain tools to help us create the marketing materials we use daily.
The Gazette's article sparked something within our team and we thought, why not share the tools that help us in our dail
Silvina (Silvi for short) Johnson was born in Buenos Aires, Argentina and raised in Orange County, CA – waaay before “The OC” was a thing =/. Marketing instinct aside, you have to love Silvi for her hobbies alone, which include traveling, eating and making ridiculously oversized costumes for her family for Halloween. Some of her all-time favorite costume creations include a cupcake, a robot and 2018’s latest addition: a tube sock! Silvi has delved into a few different industr