What's up with the crows?
A rebrand is incredibly nuanced. You want to keep the essence of what you have built, with enough newness to create possibility and excitement.
When I set out to rebrand my marketing company, it felt like the sky was the limit. After all, my business name was literally just my name for more than a decade. So where do we go from here?
Here's the story. I started by thinking about what inspires me, and I immediately thought of dance. Then came the possible dance-related names