Benefits of blogging

Updated: Dec 19, 2018

10 reasons to rock the blog

In a world of near-instant posts, tweets and pins, isn't blogging a bit "been there, done that"? We say no. Blogging is content-rich and relevant, and here's why.

Whether you're looking to plan a party, build a new shed, or execute an epic date night, most of us still reach to Google for the quick answers. And when we do, do we click on the link from two years ago, or do we choose the link with content from RIGHT NOW? The obvious answer is the latter – and whether it’s an event planner, a contractor or a restaurant we're looking for, we gravitate toward the resource with the most here-and-now relevance.

But isn't social media even faster?

Sure. But that content has to come from somewhere. Social media is an effective way to push content out, but it's not so great at letting you tell your whole story. So how do you, as a business owner, get that clicked link? Blog about it!

Search engines automatically populate the most up to date content. So the smartest thing you can do is consistently share interesting, relevant information (or even better, let us do it for you!). Your blog content can be leveraged many times over to help people find you.

Plus, blogging is fun! It gives your customers insight on what trends you’re following, new developments in your industry, and establishes you as an expert in your field. And return customers can always count on you to have something new and refreshing to explore.

Your blog content can be leveraged many times over to help people find you.

10 reasons to rock the blog

1. Blogging gives your company a voice.

Each post gives you an opportunity to talk about new products or services, comment on relevant news topics in your industry, and share new brand initiatives – beyond what you have on your website.

2. Blogging drives traffic to your website.

Websites are not an "if we build it, they will come" proposition. And while there are lots of way to drive visitors to your site, blogging is one of the best. Every time you post, it’s one more opportunity for you to show up in search engines and drive traffic to your page. Search engines love fresh content.

Search engines automatically populate the most up to date content. So one of the smartest things you can do is to consistently share interesting, relevant information about your brand.

3. Each blog post can become a post on your social media channels.

A blog is a longer version of that Facebook or Instagram post you were going to make anyway. Check two boxes at once!

4. Blogging keeps you fresh.

Posting about new or newsworthy topics keeps you up to date with what’s hot and what’s not. It keeps you in touch with your industry, with your customers and in the worlds around you.

5. Blogging can generate more business.

According to a survey by HubSpot, 60% of businesses who blog acquire more customers.

6. A blog lets your brand’s personality show.

Whether you want to be funny, serious, trendy or vintage - your blog is the place for you to be you.

7. Consistent blogging keeps you focused.

We are fans of content calendars - it's the most foolproof way to make sure things happen from a marketing perspective. Keeping a blog calendar will keep you on track when it comes to communicating with your audience.

8. Each blog post will build confidence in your brand.

Being regarded as a reliable industry expert doesn't happen overnight. Consistent, relevant blog posts will help build customer confidence in your brand.

9. You get to tell your story.

Your blog is the perfect place to tell your customers more than what’s on your "About Us" page. Show them how you can help them by telling them why you do what you do! This is the place to go granular – dive into a topic and provide some value added tidbits.

10. Popular content can get you free advertising.

By posting about trends or new ideas in your industry, you create content that readers want to share, tagging you on social media and introducing your content to a whole new audience.

Have something to say? Consider a blog to help tell your story.